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CCPA
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CCPA as modified by the CPRA
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Enacted
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Jun. 28, 2018
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Dec. 16, 2020
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Effective
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Jan. 1, 2020
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Jan. 1, 2023 (but look-back period extends back to Jan. 1, 2022)
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Enforceable
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As of Jul. 1, 2020
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Beginning Jul. 1, 2023
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Covered Businesses
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For-profit entities collecting PI from CA residents and
- (i) having annual gross revenues over $25 million; OR
- (ii) buying, receiving for commercial purposes, selling, or sharing for commercial purposes the PI of 50,000 or more CA residents, households, or devices; OR
- (iii) deriving 50% or more of annual revenues from selling the PI
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For-profit entitles collecting PI from CA residents and
- (i) having annual gross revenues over $25 million; OR
- (ii) buying, selling, or sharing the PI of 100,000 or more CA residents or households (devices not counted individually); OR
- (iii) deriving 50% or more of annual revenues from selling or sharing the PI
where “sharing” is “by the business to a 3rd party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration”
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Personal Information (PI)
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Information “that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.”
Categories include, but are not limited to:
- (i) Identifiers (e.g., real name, postal address, email address, driver’s license number, social security number, passport number);
- (ii) Commercial information (e.g., personal property records, purchased product or services records);
- (iii) Biometric information;
- (iv) Internet or electronic network activity;
- (v) Geolocation data;
- (vi) Audio, electronic, visual, thermal, olfactory, or similar information;
- (vii) Professional or employment-related information; and
- (viii) Education information not publicly available
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Information “that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.”
Categories of PI are the same as under the CCPA
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“Sensitive” PI subject to stricter restrictions and requirements
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N/A
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PI that reveals:
- (i) Social Security, driver’s license, state ID, or passport numbers;
- (ii) Account (e.g., financial) information with password or other credentials;
- (iii) Precise geolocation;
- (iv) Racial or ethnic origin;
- (v) Religious or philosophical beliefs or union membership;
- (vi) Contents of consumer communications unless business is intended recipient;
- (vii) Genetic, biometric, and health PI; or
- (viii) Sex life or sexual orientation PI
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Right to Know PI Being Collected / Right to Access PI
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Allows
- (i) CA residents to request information from a business about the PI collected; and
- (ii) for 12-month look-back period
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Same as CCPA and further extends look-back period if not “impossible” or not involving “disproportionate effort”
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Right to Know PI Being Sold or Shared and to Whom
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Allows
- (i) CA residents to request information from a business about the PI collected, sold, or shared; and
- (ii) for 12-month look-back period
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Same as CCPA and further extends look-back period if not “impossible” or not involving “disproportionate effort”
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Right to Delete PI
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Allows CA residents to request businesses to delete PI no longer needed to fulfill statutory purposes
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Same as CCPA and further requires businesses to send customer request for deletion to all 3rd parties that purchased or received PI
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Right to Opt-Out of Sale (or Sharing under CPRA) of PI
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Allows CA residents to opt-out of having PI sold to 3rd parties and requires notice when the PI will be sold
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Same as CCPA and further
- (i) allows consumers to opt-out of having PI shared with 3rd parties
- (ii) requires notice to consumers when PI will be shared
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Right to Opt-In for Minors
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Requires
- (i) consent from minors between 13 and 16 years of age to sell PI of such minors; and
- (ii) parental consent to sell PI of minors less than 13 years of age
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Same as CCPA and further
- (i) requiring consent when sharing PI of minors in the same manner as consent required when PI of minors is sold; and
- (ii) mandating 12-month wait before requesting consent to sell or share PI of minors after consent previously declined
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Right to No Retaliation
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Prevents discrimination (e.g., denying, charging different prices for, or providing different level or quality of goods or services) in response to consumers’ opt-outs or exercising of other rights
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Same as CCPA and further
- (i) extends prohibitions to retaliation against employees, applicants for employment, or independent contractors; and
- (ii) expressly allows businesses to offer “loyalty, rewards, premium features, discounts, or club card programs consistent with this title”
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Right to Correct Inaccurate PI
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N/A
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Allows CA residents to request correction of inaccurate PI
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Right to Limit Use and Disclosure of Sensitive PI
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N/A
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Allows CA residents to limit the use of sensitive PI to that “necessary to perform the services or provide the goods”
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Right to Access Information about Automated Decision Making
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N/A
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Provides right to access information and opt-out rights concerning automated decision making technology, including “profiling” defined as “any form of automated processing of [PI]”
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Right to Data Portability
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N/A
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Requires provision of “specific pieces of [PI]” collected to be “easily understandable to the average consumer”
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Additional Restrictions
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N/A
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- (i) Data Minimization: Restricts “collection, use, retention and sharing” of PI collected to that “reasonably necessary and proportionate to achieve the purposes for which the [PI] was collected”
- (ii) Purpose Restriction: Prohibits collection of PI “for additional purposes that are incompatible with the disclosed purpose” for collecting the PI
- (iii) Data Retention Requirements: Requires disclosure of “the length of time the business intends to retain each category of [PI], or if that is not possible, the criteria used to determine such period”
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Private Right of Action
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Available if nonencrypted or nonredacted PI is exposed due to a failure to implement reasonable security measures
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Same as CCPA and allows private right of action for unauthorized access to email addresses and passwords or security questions
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Government Enforcement
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Office of the Attorney General (OAG)
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California Privacy Protection Agency (CPPA)
- Can impose $2,500 fine for each CPRA violation
- Can impose $7,500 fine for each intentional CPRA violation or intentional violation involving a minor
- Has discretion on time period to cure each violation based on factors
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Notice and Cure Period To Avoid Fine
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30 days
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N/A
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Required Audits/Assessments for Businesses Whose Processing of PI Presents Significant Privacy or Security Risks
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N/A
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- (i) Cybersecurity audit on an annual basis
- (ii) Submission to CPPA of a risk assessment on a regular basis regarding the processing of PI
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